Give local customers a clear starting point
The Stoke-on-Trent Directory brings together local shops, trades, professional services, garages, health providers, pet businesses and community organisations. A useful listing tells someone what you do, where you are based and how to make the next enquiry.
A builder covering several of the six towns has different location information from a Hanley shop with a public counter. Describe the real base and service area. Covering Trentham or Longton does not mean that you have a staffed office in each place.
Write for the customer’s actual task
Explain your main work in plain language. A roofing business can identify repairs, flat roofs or chimney work where those are services it provides. A garage can distinguish servicing, MOT testing and body repairs. A shop can explain the products it stocks and whether customers should visit or contact it first.
Choose the closest category and the service tags that accurately describe your work. Avoid selecting unrelated services just to appear in more searches. Include a clear business name, working website and phone number, then review the listing from the perspective of someone making a first enquiry.
Use an image that represents your business
A complete logo, shopfront or relevant image from your own business helps customers recognise the listing. Use a clear file and keep the full mark visible rather than cutting lettering to fill a square. A customer project needs to be yours to share and should show the work accurately.
Keep practical details current. If the premises are appointment-only, say so. If you have moved from another part of the Potteries, use the current address and remove the old one. The business website should support the location and services described in the listing.
Check before submitting and keep the details useful
Search the directory first to avoid creating a second listing for an existing business. If your business is already present, use the available account and management options to request control or corrections. An email supplied for managing a listing is separate from choosing to display an email publicly.
Submissions are reviewed before approval. A listing gives customers another way to discover you, but it does not guarantee enquiries, a search position or endorsement. Accurate contact information and a specific description make the page more useful to the person deciding whether to call.
Spotted something out of date? Let us know.
More local guides
- About Stoke-on-Trent: the six towns and nearby communities
- Things to do in Stoke-on-Trent: pottery, parks and local outings
- Stoke-on-Trent community contacts: local help and places to get involved
- Shopping in Stoke-on-Trent: ceramics, markets and independent shops
- What’s on in Stoke-on-Trent: November and December 2026